
Celebrating Gratitude: Your Support Makes Us Stronger
13 days ago
In this video, Allison thanks you all for your unwavering support throughout the years.

Your Permission Slip to Self Appreciation
In this video Allison shares how important it is to give yourself permission to stand firm in yo...

Aging With Grace, Raising With Love
So many of you reached out after I shared my last blog “As we age…” that it got me thinking… How ...

As We Age...
I was talking to my team the other day about how they connect to the brand. Mind you most of my ...

Looking Back...
I’ve been in denial a little… As I embark on my 15th year in business, I honestly can't believ...

Domo arigato gozaimasu
I love planning events and with our 15th anniversary coming up, the team and I began working on h...

Happy Father's Day
My father is an entrepreneur. He’s started more businesses than anyone I know. We had a travel ag...

Dressing For a Petite Body
Shopping can sometimes be overwhelming—so many choices with so little information. As a shorter w...

Happy Anniversary: Our one year in Manoa
I love celebrating milestones . . . for other people. I rarely take the time to give myself a pat...

Behind the scenes of a Sale
When I first started this business, I approached it solely from the perspective of a fashion desi...

Asian American Pacific Islander Month
I’ve never thought too much about being of Japanese descent. Growing up in Hawaii, it was common ...

Being a Mother: "Do as I do"
I’d normally start this blog off with something like - ‘being a mother is one of the hardest jobs...

The Surrender Mindset
I always find it fascinating when things align. It tends to happen when I surrender and loosen m...

Alliversary
In this new phase of my life, I realized that culturally I was taught to step out of the spotligh...

Connection
There are days when I realize that there is more to my job and my purpose than just making clothi...

The why behind A. IZU
As I get older, I'm finding myself wanting to challenge myself more - to live outside of the cons...

Breaking the guidelines of others
As some of you know, I've been on a journey of self discovery. Call it my 40's, my mid-life crisi...

The destination is the same, but the purpose is bigger
You should always have a goal in mind when trying to accomplish anything. It's something that ins...

Shifting my mindset during this renovation
Renovations are always hard - you have to put up with the usual unexpected costs and delays. Sinc...

Coming Back to Manoa
When the decision was made to move out of Ala Moana Center, I had no idea where we would go ne...

One of the toughest jobs . . . Motherhood
Being a mom is one of the hardest yet most rewarding jobs . . . I didn't know coming into motherh...

Self-realizations and the tools that guide me through them
Hi there!
Thank you for joining me on my personal journey of growth and self-discovery. I am grat...

Finding My Joy
When I first started designing in 2007, I wanted to create clothing that stood for something - t...
A Message From Allison
I want to start off first by saying THANK YOU for being such an integral part of our journey at ...

The Move - Part 1
I like to joke that "change" is my middle name. I've become so accustomed to change, that it can...

A Petite Perspective
I was destined to be short . . . thats what I tell myself. My sister is 5'6" and I am barely 5'2...

A Retrospective
September is the month we celebrate "Alliversary" aka the anniversary of the brand. I think o...

Think Big, Start Small
Empowerment is such a big word, those 11 letters can appear daunting when you stare at them. Empo...

Who Am I To Ask For More?
Be Grateful and Ambitious. This simple sentiment from Abby Wambach has been living in my mind eve...

Redefining Who I Am
Blogging hasn't always been a primary focus for me. It’s not that I don't have anything to say—it...

Lunar New Year Tips!
Happy New Lunar New Year everyone its the year of the metal ox! With the help of Jen Gonsalves (v...
A11iversary - 11 years and counting
For me, September always marks the beginning of all that is good in the fashion world. The September Issue, Fall collections . . . and when I decided to celebrate the Allison Izu brand anniversary. Because after you’ve been working at a business for over 20 years, you kinda forget the date that it all started.
With a heavy heart, we bid farewell to Kaimuki
This may come as a surprise to you (or maybe not), but I have decided to focus all my attention on the Ala Moana store. With a heavy heart, I must bid farewell to the Kaimuki store. This decision has not come easy for me. I prayed, meditated, made lists and Excel spreadsheets, tried to talk myself out of it, but the path ahead was clear and all signs pointed to the decision to focus on Ala Moana.

Independence Day - setting ourselves free & truly loving our bodies
What if we were finally independent of the existing thought patterns of our bodies and society’s norm of what we should look like . . . hmmm . . . it would be LIBERATING, right?!
Blog posts

Travel Essentials
I’ve definitely evolved as a traveler. As a daughter of a former travel agent, I was raised to be...

Meet Our Friends
Introducing our partner vendors for our JCCH event! We are so excited to announce that Mohala Eye...

Blog: Summer Capsule Wardrobe
What I love most about our clothing is how versatile it is. No matter the occasion, it's easy to ...