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What Black Friday Means to Us

What Black Friday Means to Us

9 days ago
Black Friday . . . As a consumer, it’s a great time to find deals, save money, and kick off holid...
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logo

The WHY behind our logo

10 days ago
We believe in intentional design, in everything we do, starting with our Logo and Brand Name. Wh...
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Sweet 16, a year of growth and evolution

Sweet 16, a year of growth and evolution

"When life is sweet, say thank you and celebrate. And when life is bitter, say thank you and grow...
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AAPI Month

AAPI Month

It’s Asian-American Pacific Islander Heritage Month and I was thinking about what it means to me ...
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Happy International Womens Month!

Happy International Womens Month!

This year's theme for International Womens month is INSPIRE INCLUSION - “When we inspire others t...
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Pushing the Boundaries of Personal Style

Pushing the Boundaries of Personal Style

I was talking to some friends the other day and we were discussing age - how we feel vs. what the...
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What 2023 has taught me . . .

What 2023 has taught me . . .

Every year, right when December starts, I feel a sense of anxiousness wash over me. Did I do enou...
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Rotation around the Sun . . .

Rotation around the Sun . . .

The longer we live, the more beautiful life becomes. I think aging gets a bad rap, especially for...
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Celebrating Gratitude: Your Support Makes Us Stronger

Celebrating Gratitude: Your Support Makes Us Stronger

In this video, Allison thanks you all for your unwavering support throughout the years.
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Your Permission Slip to Self Appreciation

Your Permission Slip to Self Appreciation

In this video Allison shares how important it is to give yourself permission to stand firm in yo...
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Aging With Grace, Raising With Love

Aging With Grace, Raising With Love

So many of you reached out after I shared my last blog “As we age…” that it got me thinking… How ...
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As We Age...

As We Age...

I was talking to my team the other day about how they connect to the brand. Mind you most of my ...
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Looking Back...

Looking Back...

  I’ve been in denial a little… As I embark on my 15th year in business, I honestly can't believ...
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Domo arigato gozaimasu

Domo arigato gozaimasu

I love planning events and with our 15th anniversary coming up, the team and I began working on h...
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Happy Father's Day

Happy Father's Day

My father is an entrepreneur. He’s started more businesses than anyone I know. We had a travel ag...
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Dressing For a Petite Body

Dressing For a Petite Body

Shopping can sometimes be overwhelming—so many choices with so little information. As a shorter w...
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Happy Anniversary: Our one year in Manoa

Happy Anniversary: Our one year in Manoa

I love celebrating milestones . . . for other people. I rarely take the time to give myself a pat...
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Behind the scenes of a Sale

Behind the scenes of a Sale

When I first started this business, I approached it solely from the perspective of a fashion desi...
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Asian American Pacific Islander Month

Asian American Pacific Islander Month

I’ve never thought too much about being of Japanese descent. Growing up in Hawaii, it was common ...
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Being a Mother: "Do as I do"

Being a Mother: "Do as I do"

I’d normally start this blog off with something like - ‘being a mother is one of the hardest jobs...
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The Surrender Mindset

The Surrender Mindset

I always find it fascinating when things align. It tends to happen when I surrender and loosen m...
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Alliversary

Alliversary

In this new phase of my life, I realized that culturally I was taught to step out of the spotligh...
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Connection

Connection

There are days when I realize that there is more to my job and my purpose than just making clothi...
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The why behind A. IZU

The why behind A. IZU

As I get older, I'm finding myself wanting to challenge myself more - to live outside of the cons...
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Breaking the guidelines of others

Breaking the guidelines of others

As some of you know, I've been on a journey of self discovery. Call it my 40's, my mid-life crisi...
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The destination is the same, but the purpose is bigger

The destination is the same, but the purpose is bigger

You should always have a goal in mind when trying to accomplish anything. It's something that ins...
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Shifting my mindset during this renovation

Shifting my mindset during this renovation

Renovations are always hard - you have to put up with the usual unexpected costs and delays. Sinc...
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Coming Back to Manoa

Coming Back to Manoa

When the decision was made to move out of Ala Moana Center, I had no idea where we would go ne...
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One of the toughest jobs . . . Motherhood

One of the toughest jobs . . . Motherhood

Being a mom is one of the hardest yet most rewarding jobs . . . I didn't know coming into motherh...
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Self-realizations and the tools that guide me through them

Self-realizations and the tools that guide me through them

Hi there! Thank you for joining me on my personal journey of growth and self-discovery. I am grat...
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Standing In My Own Way

Standing In My Own Way

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Finding My Joy

Finding My Joy

When I first started designing in 2007, I wanted to create clothing that stood for something - t...
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A Message From Allison

I want to start off first by saying THANK YOU for being such an integral part of our journey at ...
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The Move - Part 1

The Move - Part 1

I like to joke that "change" is my middle name. I've become so accustomed to change, that it can...
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A Petite Perspective

A Petite Perspective

I was destined to be short . . . thats what I tell myself. My sister is 5'6" and I am barely 5'2...
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A Retrospective

A Retrospective

September is the month we celebrate "Alliversary" aka the anniversary of the brand. I think o...
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