
A Lesson in Imperfection, Intention, and Starting Again
Designing clothes isn’t a straight line.
It’s more like a winding path—with unexpected turns, sma...

Finding Home: A Season of Surrender and New Beginnings
It’s been a minute since I last shared an update with you. These past few months have been a jour...

Meet Allison - The Designer
Meet Allison—the owner and designer of Allison Izu.
Born and raised in Hawaii, she always think...

Tariffs, Textiles & Thoughtful Choices
Earth Day is such a good reminder for all of us to pause and reflect—on how we live, what we cons...

Trailblazers & Inspirations
A Reflection for Women's History Month.
Now more than ever, I think we need to spread more light ...

Closing a Chapter, but Not the Connection
I’ll start this message with the ending: Our last day at the Manoa Showroom will be Saturday, Mar...

Lunar New Year
Ok, so Lunar New Year is coming up and I am beyond excited. Anytime there is an opportunity to pu...

New Year, New Shifts
They say the best way to make a change is by taking small steps. And we’ve been doing so since we...

Introducing the IZU METHOD: Simplify Your Style
It’s a strange thing—inspiration.
I’ve realized it only comes when I can clear my mind of the cl...

Following the Horizon: The Next Chapter for Allison Izu
One of my favorite books is The Alchemist by Paulo Coelho. In the story, Santiago embarks on a qu...

Our Last Christmas in Mānoa
"It’s not goodbye—it’s “see you in a new way next year.”
This is a big one for me — the announcem...

What Black Friday Means to Us
Black Friday . . . As a consumer, it’s a great time to find deals, save money, and kick off holid...

The WHY behind our logo
We believe in intentional design, in everything we do, starting with our Logo and Brand Name.
Wh...

Sweet 16, a year of growth and evolution
"When life is sweet, say thank you and celebrate. And when life is bitter, say thank you and grow...

AAPI Month
It’s Asian-American Pacific Islander Heritage Month and I was thinking about what it means to me ...

Happy International Womens Month!
This year's theme for International Womens month is INSPIRE INCLUSION - “When we inspire others t...

Pushing the Boundaries of Personal Style
I was talking to some friends the other day and we were discussing age - how we feel vs. what the...

What 2023 has taught me . . .
Every year, right when December starts, I feel a sense of anxiousness wash over me. Did I do enou...

Rotation around the Sun . . .
The longer we live, the more beautiful life becomes.
I think aging gets a bad rap, especially for...

Celebrating Gratitude: Your Support Makes Us Stronger
In this video, Allison thanks you all for your unwavering support throughout the years.

Your Permission Slip to Self Appreciation
In this video Allison shares how important it is to give yourself permission to stand firm in yo...

Aging With Grace, Raising With Love
So many of you reached out after I shared my last blog “As we age…” that it got me thinking… How ...

As We Age...
I was talking to my team the other day about how they connect to the brand. Mind you most of my ...

Looking Back...
I’ve been in denial a little… As I embark on my 15th year in business, I honestly can't believ...

Domo arigato gozaimasu
I love planning events and with our 15th anniversary coming up, the team and I began working on h...

Happy Father's Day
My father is an entrepreneur. He’s started more businesses than anyone I know. We had a travel ag...

Dressing For a Petite Body
Shopping can sometimes be overwhelming—so many choices with so little information. As a shorter w...

Happy Anniversary: Our one year in Manoa
I love celebrating milestones . . . for other people. I rarely take the time to give myself a pat...

Behind the scenes of a Sale
When I first started this business, I approached it solely from the perspective of a fashion desi...

Asian American Pacific Islander Month
I’ve never thought too much about being of Japanese descent. Growing up in Hawaii, it was common ...

Being a Mother: "Do as I do"
I’d normally start this blog off with something like - ‘being a mother is one of the hardest jobs...

The Surrender Mindset
I always find it fascinating when things align. It tends to happen when I surrender and loosen m...

Alliversary
In this new phase of my life, I realized that culturally I was taught to step out of the spotligh...

Connection
There are days when I realize that there is more to my job and my purpose than just making clothi...

The why behind A. IZU
As I get older, I'm finding myself wanting to challenge myself more - to live outside of the cons...

Breaking the guidelines of others
As some of you know, I've been on a journey of self discovery. Call it my 40's, my mid-life crisi...
Blog posts
Meet the Perfect Petite Jogger
The Sunrise is the perfect petite jogger because of its shorter inseam, this jogger is the perfe...

AAPINH Heritage Month
If you've been following along then you know that I got injured late March after going on a trip ...

If You Haven't Tried These Yet, Here's Why You Should
We get it–when you find a great piece, you want to wear it on repeat. That's exactly why these st...