About

MEET ALLISON (IZU)

Founder, Designer, CEO

I'm obsessed with both fashion and comfort, and it's through this brand that I'm able to find a balance between the two. Bringing comfortable, elevated styles into your life that make you feel your best is my goal!

As a mother of 2 teenagers and moving into my menopausal years (yikes), I know what its like to have your body change without warning. And this is what I design for. Real life, real bodies, and real moments in your life. When you're in need of some comfort, some healing and permission to live your best life! That's what I'm here for!

Graduated from Fashion Institute of Technology in New York City

Many moons ago, this young girl from Hawaii ventured to New York City with dreams of one day "making it". I was fortunate enough to have been able to study fashion design in one of the greatest cities in the world. I still feel like it's my second home even though I haven't been back in years. And spend more time in L.A. because our manufacturers are there!

Wholesale accounts at Nordstrom, Bloomingdales, and Von Maur

I started the Allison Izu brand in 2007, initially designing premium petite denim. That lead to getting noticed and sold in Nordstrom around 2010. The same year I was pregnant with my second child. I remember I was "secretly" pregnant and by the time we were ready for launch I had my two kids in tow as we launched with the notable department store.

Featured in Oprah Magazine, Harper's Bazaar, Audrey and more

Remember the days of magazines?? I was fortunate enough to get noticed by a few national magazines and featured in their issues. My biggest achievement was being feature in Oprah magazine, the year my daughter was born. I was still a one woman show and didn't have the capacity to fully maximize this honor of being featured.

We're fortunate to touch every part of the process of bringing every design to life.

Design + Development

We're intentional with every step of the process — from the first sketch to the final stitch.

That means extensive fabric testing before anything is approved. We wear every sample through a full day of real life before it moves forward. It means asking more than just does this look good — but does this feel good, all day, on a real body?

We're a hands-on company by choice. Because we believe the care you put into the process shows up in the finished piece — and we hope you can feel that in everything we make.

Sourcing + Production

I have a deep respect for the people who make clothing. It's a skill that takes years to develop and an attention to detail that most people never see — but always feel.

That's why finding the right manufacturing partners was never just a business decision for me. It was personal.

Our California factories are filled with makers who care about their craft the way I care about my designs. And together, we make sure that every stitch is as intentional as the idea it came from.

Marketing + Advertising

Every email, every story, every post — there's a real human being behind it. Myself. My team. People who wear these clothes, believe in this brand, and genuinely care about the women on the other side of the screen.

When we write to you, we're sharing something true — a story from my own life, one from a customer that moved me, or a design that came from real problems we face daily.

Every step is rooted in our four pillars — self-acceptance, connection, empowerment, and vibrancy. They're the intention behind every photograph we take, every caption we write, every email we send.

We show up flawed, human and trying to be brave by sharing our honest truth with you . . . from our hearts to yours.

Customer Service

Behind every order is someone who cared enough to do it right.

We're a small team — and that means when you write to us, we write back. When you have a question about fit, sizing, or your order, a real person is trying to find the answer that will help you.

We pack every order by hand, with the same attention we put into every design. Because the moment that box arrives at your door is our chance to show you — in a tangible, physical way — how much we value you being here.