This brand was created out of a need by our designer, Allison. As a petite woman, she felt unseen, unheard and under-valued by the fashion industry. She set out over 15 years ago to create a safe space for women to show up authentically as themselves - no shame, only realness.

Mom of two, the owner and designer of this brand, which is her namesake (first name, Allison, middle name, Izu). A few things you should know about her, she loves to laugh, is addicted to solving problems (especially design problems), she has always loved fashion and fabric, and she loves sharing her journey with you!

Allison starts with a want, need or a problem, "I sometimes stare at my closet and think, what am I craving right now? and BOOM, it comes to me!" She loves connecting with our customers to see how styles fit and what they like and don't like about new designs.

We are a team of all women, focused on designing and manufacturing the best product for your life. From Production to Marketing to Sales, we are committed to creating a supportive experience for you. Thankfully, we don't do the sewing - we leave that to the professionals!

We are committed to offering you the best quality fabrics, design and production, with a lower markup than most companies. We believe that we all deserve high quality pieces that fit well and will stand the test of time.