A Different Approach to Design
I felt the same way. . . .
Which is why I take a different approach to design, I start with a focus on a person in my life, or a personal fit issue I face and then I work to fix it.
As I have worked in the fashion industry for many years, I realized that everyone was using the same fit models (skinny, tall and in their 20's) but this was not a fair representation of my body - so I threw out the rules and made my own
We totally understand how that feels, and it's our mission to make you feel safe and comfortable when shopping
Every design starts with one of the 5 common fit issues we find with talking with our customers and friends. We address these issues head on:
- Tops that are too tight on your back area or arms
- Pants that are too long
- Tops that cling too tightly to your midsection
- Waistbands that are too tight
- Tops that are too low cut or revealing
We are obsessed with these issues, because we experience them in our own lives too. And we want everyone to feel welcomed.
Tops designed to minimize a wider back
Our IZU Body Types
HOW WE DESIGN
Fashion can be confusing and overwhelming, we're here to simplify it. We've designated 6 Body Types and we work to create styles for each, from wider hips to wider backs - we are a design company that is working to support women at every stage of their lives, in every unique body shape.