A Different Approach to Design
How We Design
ABOUT
As a 5'2 woman over the age of 40, I wanted to create clothing made to fit women of different ages and sizes. I focus on design techniques and style choices that focus on solving “fit issues” that a lot of women face. We set ourselves apart by using different body types to create our styles, to ensure they will work for our unique shapes.
-Allison, Designer
Fit Models + Patterns
Many other brands and designers use fit patterns and models with unrealistic proportions. Grade rules determine how sizing is scaled and these are tailored for a younger body type.
We fit our styles on different body sizes, to ensure a proper grade (growth) between each size). We design generous fits (not skin-tight or clingy) making for a comfortable style no matter what your fit issue is.
We created our own fit patterns, designed specifically for women 5'6" and shorter, that has details like:
- shorter proportions (waist-hip-crotch)
- higher knee breaks
- curved knee breaks
- flattering thigh curves
- shorter inseams
"Fit Issues" that we consider in our designs:
Problem Areas
- Clothes that cling too tightly to your midsection
- Pants that feel too tight on wider hips and thighs
- Tops that are too tight on your back and arms
Our Fabrics
We look for high-quality, comfortable, and easy-to-move-in fabrics. Sourced in the United States.
Learn More About Our Design Process
Designing for you - Fit Models
Don’t you find it weird that you’re a different size in other brands? That’s all because there’s ...
Our Fabric
Learn more about the fabric we use at Allison Izu. Every choice of fabric, color, and print is m...
Fabric + Design, that stands the test of time
From start to finish, I pay attention to fit and fabric above all else. I want to highlight the beauty within us all and make people feel amazing in what they wear. Wearing fabrics they love, made by people they know. Understanding that things can change at any point but when you know you can rely on what you’ve invested in, it adds a sense of community.