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A11iversary - 11 years and counting

A11iversary - 11 years and counting
For me, September always marks the beginning of all that is good in the fashion world. The September Issue, Fall collections . . . and when I decided to celebrate the Allison Izu brand anniversary. Because after you’ve been working at a business for over 20 years, you kinda forget the date that it all started. Was it when I woke up that one morning and sewed my first pair of jeans? Or was it when I turned in my DCCA form to the business name Allisonizu. (Yes, I thought putting my first and middle name together made total sense!) Continue reading

With a heavy heart, we bid farewell to Kaimuki

With a heavy heart, we bid farewell to Kaimuki
This may come as a surprise to you (or maybe not), but I have decided to focus all my attention on the Ala Moana store. With a heavy heart, I must bid farewell to the Kaimuki store. This decision has not come easy for me. I prayed, meditated, made lists and Excel spreadsheets, tried to talk myself out of it, but the path ahead was clear and all signs pointed to the decision to focus on Ala Moana. Continue reading

My trip to my kids Mother Land . . .

My trip to my kids Mother Land . . .
This past fall break I made a quick, last-minute trip with the fam to my husband’s (and kids’) Mother Land—Korea. Right after the craziness of the 10-year anniversary party, we took a 10-hour flight to Seoul, Korea.  Continue reading

FIT & FUNCTION

FIT & FUNCTION
I'm so embarrassed that I decided to share this blog post with you (I apologize for the up-close a personal pics of me), but i wanted you to get an in-depth look (eek!) at what we do to make (what we consider) the perfect Continue reading

Second Giveaway - Free Honolulu Wide Leg Trouser

 Due to the popularity and excitement from out first giveaway, and because we love hooking up our petite sisters with FREE jeans and tops, we are hosting our second giveaway!  It's the Honolulu Wide Leg Trouser, one of my personal favorite styles, with the higher rise and wider leg, so a la Charlie's Angels.  And its perfect for petites, the higher rise elongates your leg (especially if you tuck in a great blouse)

Check out the uber cool widget below from Rafflecopter to enter to win (you can enter as many times, everyday until the giveaway closes, on May 16th)  And please share it with your friends, unless you're greedy and you dont want your friends to know about Allison Izu or the amazing giveaway!  These are also a favorite of our petite sisters at Nordstrom!

The first prize winner will win the Honolulu Wide Leg Trouser and 2 lucky runner up winners will win an Allison Izu logo top (sizes and styles are limited and will vary) 

You can enter numerous times and through different social media outlets, Twitter, Facebook, You Tube, etc.  so get clicking and go!  The winner will be notified 7 days after the close of the giveaway.



a Rafflecopter giveaway Continue reading

Giveaway - Chinatown Jeans

This is our first giveaway!!!  Review the widget below and enter to win One (1) FREE Pair of Allison Izu Chinatown Trouser jeans.  These are the jeans that were featured in February 2012's O Magazine.  It is also flying off the shelves at Nordstrom too!

The first prize winner will win the Chinatown Trouser and 2 lucky runner up winners will win an Allison Izu logo top (sizes and styles are limited and will vary) 

You can enter numerous times and through different social media outlets, Twitter, Facebook, You Tube, etc.  so get clicking and go!  The winner will be notified 7 days after the close of the giveaway.



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Nordstrom, Nordstrom, Nordstrom

You always hear people say things like, "Good things come to those who wait", or "Patience is a virtue", but I have to say it's hard to have patience and to persevere when it feels like you've been working at your dream FOREVER!

But this month has made me one of those people, who support the whole patience thing, because Allison Izu is finally a vendor of our dream store - NORDSTROM.  Its one of those things that, when I started my business, I dreamed about.  I would walk the aisles of Nordstrom, picturing my jeans hanging on the racks.  I've even joked that I would drop off a rack of jeans for FREE, just to see it there.

Its an amazing experience to realize that what you've always dreamed about is actually coming to fruition.  That all of these years of pushing through the obstacles and persevering is  starting to pay off.  Now dont get me wrong, the thing that always kept me going was that I can do what I love everyday and I know I am one of the fortunate ones who can say that.  But I do want to make a living at my dream, and NORDSTROM has become the first step to that.

I hope you will all come out this Saturday, March 24 to Nordstrom Ala Moana to support me and see me live my dream!  I will be there from 11 am to 3 pm, to help you find the perfect pair of jeans.  When you purchase any Allison Izu jeans you'll get a FREE Allison Izu top.  And there will be a giveaway at the end of the event for a jeans and a top.

Thank you everyone, who have supported me & believed in me - it is still the driving force that keeps me going (but now I have NORDSTROM too!)

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Allison Izu in Oprah Magazine

One of the the most popular questions from petite women was asked in February's Oprah Magazine, and Allison Izu jeans was the answer!  Here is the question and answer:

Can I Wear Flared Jeans If I'm Short?

A: Yes!  But don't take regular flares and hem them - it will throw off proportions.  Try petite flares by Allison Izu, who designs a clothing line for women 5'6" and under.  "We not only shortened the hemline, we completely reworked the basic pattern to create the right waist-hip-knee-ankle ratio, to elongate a shorter woman's frame," says Izu.


Featured jean is the Chinatown Trouser, buy it here!


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