The why behind A. IZU
As I get older, I'm finding myself wanting to challenge myself more - to live outside of the cons...
Breaking the guidelines of others
As some of you know, I've been on a journey of self discovery. Call it my 40's, my mid-life crisi...
The destination is the same, but the purpose is bigger
You should always have a goal in mind when trying to accomplish anything. It's something that ins...
Shifting my mindset during this renovation
Renovations are always hard - you have to put up with the usual unexpected costs and delays. Sinc...
Coming Back to Manoa
When the decision was made to move out of Ala Moana Center, I had no idea where we would go ne...
One of the toughest jobs . . . Motherhood
Being a mom is one of the hardest yet most rewarding jobs . . . I didn't know coming into motherh...
Self-realizations and the tools that guide me through them
Hi there!
Thank you for joining me on my personal journey of growth and self-discovery. I am grat...
Finding My Joy
When I first started designing in 2007, I wanted to create clothing that stood for something - t...
A Message From Allison
I want to start off first by saying THANK YOU for being such an integral part of our journey at ...
The Move - Part 1
I like to joke that "change" is my middle name. I've become so accustomed to change, that it can...
A Petite Perspective
I was destined to be short . . . thats what I tell myself. My sister is 5'6" and I am barely 5'2...
A Retrospective
September is the month we celebrate "Alliversary" aka the anniversary of the brand. I think o...
Think Big, Start Small
Empowerment is such a big word, those 11 letters can appear daunting when you stare at them. Empo...
Who Am I To Ask For More?
Be Grateful and Ambitious. This simple sentiment from Abby Wambach has been living in my mind eve...
Redefining Who I Am
Blogging hasn't always been a primary focus for me. It’s not that I don't have anything to say—it...
Lunar New Year Tips!
Happy New Lunar New Year everyone its the year of the metal ox! With the help of Jen Gonsalves (v...
A11iversary - 11 years and counting
For me, September always marks the beginning of all that is good in the fashion world. The September Issue, Fall collections . . . and when I decided to celebrate the Allison Izu brand anniversary. Because after you’ve been working at a business for over 20 years, you kinda forget the date that it all started.
With a heavy heart, we bid farewell to Kaimuki
This may come as a surprise to you (or maybe not), but I have decided to focus all my attention on the Ala Moana store. With a heavy heart, I must bid farewell to the Kaimuki store. This decision has not come easy for me. I prayed, meditated, made lists and Excel spreadsheets, tried to talk myself out of it, but the path ahead was clear and all signs pointed to the decision to focus on Ala Moana.
Independence Day - setting ourselves free & truly loving our bodies
What if we were finally independent of the existing thought patterns of our bodies and society’s norm of what we should look like . . . hmmm . . . it would be LIBERATING, right?!
Blog posts
A re-imagined future for Allison Izu
4 days ago
Our society glorifies youth. Everywhere we look, we’re sold anti-aging, told to stay young, urged...
Our Founder Shares Her Sale Picks
Allison shares her Labor Day sale picks in this video and why these pieces are the ones she’d ne...
Meet the Perfect Petite Jogger
The Sunrise is the perfect petite jogger because of its shorter inseam, this jogger is the perfe...