Find the perfect #ElevatedBasic for your IZU Body Type
For me, September always marks the beginning of all that is good in the fashion world. The September Issue, Fall collections . . . and when I decided to celebrate the Allison Izu brand anniversary. Because after you’ve been working at a business for over 20 years, you kinda forget the date that it all started. Was it when I woke up that one morning and sewed my first pair of jeans? Or was it when I turned in my DCCA form to the business name Allisonizu. (Yes, I thought putting my first and middle name together made total sense!)
This may come as a surprise to you (or maybe not), but I have decided to focus all my attention on the Ala Moana store. With a heavy heart, I must bid farewell to the Kaimuki store. This decision has not come easy for me. I prayed, meditated, made lists and Excel spreadsheets, tried to talk myself out of it, but the path ahead was clear and all signs pointed to the decision to focus on Ala Moana.
This past fall break I made a quick, last-minute trip with the fam to my husband’s (and kids’) Mother Land—Korea. Right after the craziness of the 10-year anniversary party, we took a 10-hour flight to Seoul, Korea.
What if we were finally independent of the existing thought patterns of our bodies and society’s norm of what we should look like . . . hmmm . . . it would be LIBERATING, right?!
