NEW ARRIVALS

SUMMER LAUNCH

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NEW ARRIVALS

SUMMER COLLECTION

Find us living in classic neutrals paired with pops of color that will easily go from Summer to Fall. 

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#LiveYourLetter

CONNECTION

The heart and foundation of our brand is YOU. We are committed to design clothing that allows you to be comfortable in your body (and in your clothing)

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Lara top, Grid design, Allison Izu

ELEVATED BASICS

Made for you with comfort and ease in mind.

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#LiveYourLetter

CONNECTION

The heart and foundation of our brand is YOU. We are committed to
designing pieces that give you maximum comfort and confidence,
so you can take on the day and feel your best. 

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Mid-Year Sale

Score up to 70% off during our biggest sale of the season

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Sale styles

Under $50

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Sale styles

Under $100

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Customer Favorites

Stock up on our bestsellers

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Made to Last

We source quality fabrics that look great
and feel even better. This commitment to quality ensures your pieces last for
years to come.

For All Body Types

Inclusive designs for every shape and
season of life. We're on a mission to
make women feel seen, heard, and valued.

Designed In-House

From design, sourcing, patternmaking,
production management and marketing,
every step is done in-house. We have
deep pride in every part of the process.

Style Videos

Receive style advice and outfit inspiration
directly from the designer herself, Allison. 

WATCH STYLE VIDEOS

Up to 70% off

Sale

Refresh your wardrobe with our
bestselling styles, on sale now

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From Our Customers

Why You'll Love Us Too

Sunrise Jogger

These are great! My fave "go to" bottom. Got these joggers in several colors. Very comfy. Always quality items. Introduced my mom to the brand and it has become her favorite for comfort and easy styling. Thanks!

- Toby R.

Becca Top

Highly recommended! Love the Becca, and this Soft Ponte fabric...LOVE! Love basics that will stand the great [test of] time, and a fabric that feels so good!

- Traci I.

Mandy Top

Fantastic! The best top for my pear- shaped body is the Mandy! I have narrow shoulders so it is a challenge for me to find tops that don’t have to be altered. I love the Mandy!

- Susan O.

Bobbi Top

Excellent! I could wear this top all day long! The fit was great and comfortable!! I think it will be my new favorite travel top.

- Jana Y.

Loren Kimono

My absolute staple for work and going out! Love the new color! It's soft and flows nicely when worn.

- Lori M.

Camille Tank

Highly recommended! Loved everything about it - the fit, fabric, feel and how it works on its own or under tops I can wear to dress up a look.

- Karen M.

Milo Pant

Excellent! This is my favorite pant, easy to wear, easy to style and so comfortable.

- Tina T.

We believe fashion can be
transformative with the right fit

When Allison decided to start her brand, she wanted it to stand for something bigger than just great design. She wanted women to see how clothing designed specifically for their unique shape could shift the way they saw themselves.

We imagine a world where we all feel seen, heard and valued. Where women are accepted and celebrated for their unique selves.

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Why shop with us?

Customer Care

We’re here to help! Reach out to us via email, call, or text.
Contact Us

Hassle-Free Returns

Flat rate shipping and free returns within the US.
Return Policy

Responsible Design

Designed in Hawaii. Consciously crafted in the US.

Quality Fabrics

Machine washable. Wrinkle resistant. Travel friendly.
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