Finding Home: A Season of Surrender and New Beginnings

It’s been a minute since I last shared an update with you. These past few months have been a journey—one of surrender, learning, and going with the flow. Our lease at Manoa Marketplace ended in May, and while I thought I had a plan for our next steps, the Universe clearly had something different in store.
To be honest, the transition was messy and uncomfortable. I didn’t have a clear destination for our next home base, and that made me feel like I was failing as a leader. I couldn’t give my team the clarity I wanted to, and for a while, it felt like we were just floating day to day.
Then came the signs—starting with a trip to LA in March that ended with me pulling my back (well, technically, my hip gave out and got so tight I couldn’t even stand or walk properly). That forced me to pause. To rest. To surrender.
By April, after physical therapy and a lot of meditation, I started envisioning a new plan: moving the team into a residential home as our new office. Much like I needed bed rest to recover, I realized our team needed space and stillness to heal and realign. As an Aries rising (and a classic Sagittarius), I’m naturally go-go-go—all fire, all forward motion. But this season has asked me to do the opposite: to slow down, listen, and trust.
Honestly, moving into a house felt like a step backward at first. But I took a deep breath and whispered, "Okay, Universe. Let’s find a home." What followed were rejection after rejection as we looked for houses. Each “no” brought up memories from when I first started this business—those early days of bold vision and constant rejection. Over time, all that pushback made me more cautious, more hesitant.
But all of this and the past couple of months ended up being a gift. It gave me space to revisit my original vision and redefine what this new chapter could look like—for myself, for the team, and for this business. And then, things started to shift. After about a dozen "no's", I stumbled upon the perfect space—an adorable 100-year-old home that checked all our boxes. Exactly what I asked for and in a few days, we signed a short lease and we have finally moved out of our Manoa Showroom space.
But before we fully settle in, we’re making one last "pit stop"—a pop-up shop for our Oʻahu community. If you're on island, come see us! Help us lighten our load and get a sneak peek of our newest styles and colors. Keep scrolling for the details of where and when.
And, if you're not here on O'ahu or can't make it that weekend - thank you so so much, for all of your support, your kindness and generosity with me and this business. At 48 years old, I've been humbled by the lessons of the Universe/God and am working to stay in peaceful surrender . . . To listen more than I talk, to flow more than force, and to stay in gratefulness every minute of everyday.
Sending you lots of love & lots of light . . .
Allison

Comments
Dana K Ing —
Hi Allison, I’ve been a supporter and follower since I found your original jeans, which I wish I kept. Found you by accident at Made In Hawaii shows and then followed you when you were at Ward Warehouse, Ala Moana and Manoa. You’ve persevered through so many obstacles and know that you will find new ways to grow and prosper – in your own way. I admire and appreciate you sharing your your experiences, the good and bad. I think this is what helps others relate to you and your brand, and keeps your followers following you. I also appreciate your kindness and generosity to give back to the community – especially for your generous donations to Assets School’s fundraisers! Thank you! I look forward to continuing to follow you and wear your clothing! Be kind to yourself! Always a supporter, Dana
Susan Tokuhama —
So sorry to hear of your injury! Even out of adversity, there are positives and patience and resiliency immediately come to mind. Wishing you well in good time. Looking forward to visiting your exciting new location. I’m sure it will be lovely and quaintly perfect. All the best!
Veronica Ohara —
Allison and Team,
Congratulations on staying on your path in these challenging times. If I was in Oahu I’d be there for the lighten the load sale.
Your clothes are truly the most comfortable I’ve ever worn in my plus 70 years. I’ve even allowed myself to wear just the tops with jeans to pottery because I must be comfortable. Stay true to your dreams and goals!
Veronica