A Lesson in Imperfection, Intention, and Starting Again

Designing clothes isn’t a straight line.

It’s more like a winding path—with unexpected turns, small wins, frustrating setbacks, and sometimes… a complete U-turn back to where it all began. That's the story of the Becca Top.

It started with a men’s undershirt

The original idea behind Becca was personal. I always loved the look of a men’s V-neck undershirt—simple, effortless, easy to style. But as is often the case in fashion, something designed for men didn’t quite translate for women.

It was always too tight in the wrong places, too long in the body, and totally lacking in shape. So I designed the Becca to be a solution: a knit top that looked like the classic staple I loved, but actually fit a woman’s body—our bodies.

I added bust darts (my factories were confused by this detail). And gave it a subtle, curved hem. And I decided to go all in on a design detail few would notice but every wearer would feel: a hem facing. This is a more couture-style finish that helps the top lay beautifully, even after many washes and wears. It also made the style much more difficult and expensive to produce.

But I was determined to do it the right way. Because it wasn’t just about how the Becca looked. It was about how it felt—on your skin and for our self-esteem.

Then came the hard part

Over the years, the Becca became one of our best-selling styles. But behind the scenes, it was always a bit of a puzzle. The pattern was tricky. The sewing was time-consuming. Factories in both Hawai‘i and California tried their hand at producing it—but it always took extra attention, extra time, and extra care. And for that reason, a lot of factories and seamstresses have a hard time making this style and the costs and mistakes started to add up. 

Eventually, little inconsistencies started creeping in.

A slightly too tight sleeve here. A shorter hemline there. A top that once felt just right began to feel a bit… off. At first, it was a half-inch discrepancy. Then an inch. Small changes that slowly pulled the Becca away from her original intent.

And when this started to happen on repeat, I knew we had two choices: let it continue, or stop everything and fix it.

We chose the second.

Back to the beginning

It’s taken us almost six months to get here. But we went back to the drawing board, pulled out the original vision for Becca, and got to work. We revised the pattern, tested the fit, questioned every detail, and made sure it aligned with my first intention.

With love, time, and help from our dedicated customers and team (including Ashley, our resident Becca fan club president), we’re proud to bring you the refreshed, restored, original-fit Becca Top. Restored back to it's original glory!

A limited re-launch, in two beloved colors

During the redesign, we also stumbled on a few extra bolts of fabric in Matcha and Ocean—two current color favorites. So we cut a small run of Becca's in both, just for this moment.

If you’re a longtime Becca fan, we hope you feel the difference. And if you’re new to her, we’re so excited to reintroduce her with intention and integrity.

Why this story matters

We’re sharing all of this not just to talk about a top, but to remind you of something we hold close: we are a work in progress. We make mistakes. We revise. We question. We reimagine. And we're committed to doing it better each time—f for you, for our community, and for ourselves.

Thank you for being here—for trusting us, for growing with us, and for sticking by our side as we evolve. We hope the Becca Top reminds you that perfection isn’t the point. Progress is.

Grateful to my team for working so hard on this project and to you, for your continued love and support . . . THANK YOU!

Allison