"I've always designed from a place of 'what does she actually need?' — not what looks good on a hanger."
- Allison
The fit has to feel right on a real body, in real life. That's the whole point
"After graduating from design school at FIT, I realized the whole fashion industry was making clothes using a size 2 model — with perfect proportions — who's 5'8" or taller. I set out to change that.
Starting with a shorter fit model like myself, mom, and my team. I'm barely 5'2" with a realistic shape. I have a midsection and extra padding on my body. From that perspective, I'm able to design, fit, and re-proportion every style to actually flatter the different shapes of real women.
If you've ever felt like things just didn't fit right, and you blamed yourself — you're in the right place."
— Allison
Because we choose fabrics with stretch in them and our fits are intentionally generous, many of our styles can work across two sizes. When in doubt, check the fit notes on each product page — or reach out and we'll help you choose.
Our Models + Team with their preferred sizing
XXS
Megumi is 5'4", she prefers to wear both XXS for her tops and bottoms
Tamlyn
Tamlyn is 4'11", she prefers to wear an XXS for her tops, and an XS for bottoms
Dominique
Dominique is 5'1" (and in her 20's), she prefers to wear an XS for both her tops and bottoms
Allison
Allison is 5'2" (and perimenopausal), she prefers to wear an XS for both her tops and bottoms
Traci
Traci is 5'4", she prefers to wear a S her tops and a M for bottoms.
Jerri
Jerri is 5'1", she prefers to wear a S for her tops and a M for her bottoms
Nikki
Nikki is 5'1", she prefers to wear a size M for both tops and bottoms
Noelani
Noelani is 5'2", she prefers to wear size L for both tops and bottoms
Ashley
Ashley is 5'3", she prefers to wear a size XL for her tops and a size M for her bottoms.
Marie
Marie is 5'4", she prefers to wear a size XL for her tops and a size L for her bottoms
"Comfortable material which washes well. The blouse fits big so I needed to exchange it for a smaller size."
"Love, love, love their tops. They are the perfect length for my 5’2” frame. The fit of these tops is generous enough to cover any bulges but not so wide that they look oversized. Love the fabric too — it has a nice drape. More colors please."
"Hannah is comfortable, versatile, and complimenting for all body shapes! I have 2 in 2 different sizes and both are loved!"
"Just love these pieces. High quality and the fit really works for my medium sized but solidly built self."
"The Hannah top is the perfect addition to my work wardrobe. Jersey fabric is soft and super comfortable. I really like the mid sleeve length. Very flattering and forgiving. I am S but sized down to XS."
I just love the fabric and fit which is hard to find in larger sizes. I usually wear L or XL and have ordered L size, it has a nice fit in arms and body.
"These pants are Heaven. I am typically a size 4, so I went with the XS. Enough room to be comfortable and enough shape to be flattering. As soon as I put them on, I could see how they are recommended for travel - you know when you want to be comfortable but you also want to look good. Tahnk you Allison, you nailed it!"
"The material is very high-quality and the fit was perfect for my body type. I’m 4’11” and more apple shaped. I weight around 145 lbs and got the size M."
"One of my least favorite parts of my body, and the area that most brands just "don't get right." I'm one of the fit models for our brand and focus on making sure the arm/shoulder/back area is generous enough not to squeeze or restrict."
Midsection + Menopause
"Once I hit my 40's, my body completely changed. I started to gain weight in my midsection and clothes started to get tighter in my stomach area. It made me feel more self-conscious and insecure, and when I would go up a size or two, clothes would just look frumpy. As a designer, I wanted to fix that and create styles that were more generous in the midsection, while flattering the rest of my body."
Bust Area
When we talk "bust area" - we consider every shape, size and type. Every design we create is a complete and full story of womanhood. The way we are able to manipulate fabrics to create appealing and attractive shapes is our #1 goal. From shaping our sleeves to curved hemlines - each design detail makes styles that flatter your shape.
Petite Height
Being "petite" used to mean and XS size, but in reality, it's all about a shorter proportion. We design with a focus on women who are 5'6" and shorter. This means every top, pant and jacket is created with the right proportions from inseam, to body length and sleeve length as well. We try to proportion our styles to elongate and flatter.
Menopause
"Menopause is a part of life for women, from my beginning journey to understanding from my mom's perspective, I use these insights to create clothing that will support us through the process. From fabrics that are buttery-soft, to breathable cool fabrics (hello hot flashes), and into styles that stretch and move with you. No other brand focuses on your full journey, like we do!"
Discover More
Milo Pant - Chestnut Brown
Hannah Top - Matcha Latte
Miki Pant - Black Soft Ponte
Hannah Top - Chestnut Brown
Milo Pant - Chestnut Brown
Milo Pant - Black Soft Ponte
Milo Pant - Midnight Soft Ponte
Milo Pant - Black Rayon Jersey
South St. Jogger - Parisian Blue
South St. Jogger - Shiny Blue Denim
Sizing questions? Reach out to us!
Every body is different, and fit is personal. If you're unsure where to start, send us a message — we'll help you figure out what works for you.
The more info you can share (bust, waist, hip, height), the better we can help.
