Something happened to me at the market the other week that I haven't stopped thinking about. A woman tapped me on the shoulder, and before I even turned around, she said — "I just have to tell you, I still wear my Allison Izu pieces I bought at Nordstrom. I think that was… 10, 15 years ago?" We talked story a little more and she thanked me for making clothes that she loves to wear, even after all these years. I was so overwhelmed with joy and grateful that she shared her story with me.
That's exactly why we do what we do — to make clothing that you’ll love to wear, but also to give you the highest quality item at the best possible price. It's something I actually take for granted as a consumer — I expect every brand to offer the best quality at the best price. And sadly, I’ve come to understand that it's not a value that's shared by a lot.
Which is exactly what makes our Friends + Family sale so meaningful to me. This isn't just a "make room for new inventory" moment — though that's part of it too. This one is a straight-up thank you. To you, for being here, for wearing the clothes, for stopping me at the market or sending the team and I messages and emails with your stories and photos of where you wear each piece and how long you’ve had them. We love hearing how you got your sister to try something new and the compliments your husband gaves to you while wearing Allison Izu.
I get it . . . I’m a bargain hunter at heart, always have been. And I want you to feel that win too — snagging pieces you truly love, made from quality fabrics, manufactured right here in the USA. I want you to feel like you got the deal of the season, because you did.
Sales like this next one also help us to re-invest back into the brand, to bring your favorites like Hannah, Dayna, Miki and Sunrise, in new colors. But to also have the space and room to create new styles and designs, like Ava, South St. and Aidan. Our collections need to be planned and paid for five to six months before it ever arrives in our hands, so we need to be way ahead of the calendar. And as a small brand, still trying to figure it all out - we need as much support as possible. That’s what a sale like this does for us — so we can keep bringing you pieces worth keeping for, oh, fifteen years or so.
More details coming soon.
with love + light,
Allison
