This collection is meant to be a continuation — a completion (if you will) of the Beautiful Life Collection. As a small brand, we don't always have the budget to bring the fullest collection I envision to life all at once. So we sometimes have to break it up into parts.
And honestly? I've come to see that as a gift.
This collection was the start of a renewal process for me — of learning how to live intentionally and take ownership of the life I want to create. Full of color and vibrancy, of trying new things and letting go of old wounds. From the very beginning of dreaming this collection (which for us was back in January and February) to bringing it to fruition in March and May — I have grown so much through the process. It almost feels like years instead of months.
So now, as we launch this second part, it's like I see it with fresher eyes. The same colors as before seem brighter and more vibrant. The same styles have taken on new meaning — for me and for this brand. To grow, to expand, and to bring this healing to more women.
I truly believe that “Fashion can be transformative with the right fit.” It's always been my purpose, and it has moved deeper into my mind and heart through this process. I've arrived at what I like to call a place of "full body belief" — where both your heart and your mind are aligned. Where I can finally move past my insecurities, past the societal and cultural expectations of what it means to be a humble woman, and stand firm in this belief. In my purpose.
Even the small things like allowing myself to be the photographer for this collection — something that previously felt uncomfortable because I wasn't "formally trained." It has become it’s own quiet act of courage. Letting myself be creative in new ways, without needing permission.
So thank you for being here on this journey with me. The hope is that we can all collectively stand in our light a little more and give ourselves the opportunity to shine brightly and live fully. This life is ours to live vibrantly and joyfully and my hope is that you have A Beautiful Life that you (and I) are proud of!
-Allison
