Blogs by Allison

For me, September always marks the beginning of all that is good in the fashion world. The September Issue, Fall collections . . . and when I decided to celebrate the Allison Izu brand anniversary. Because after you’ve been working at a business for over 20 years, you kinda forget the date that it all started.

This may come as a surprise to you (or maybe not), but I have decided to focus all my attention on the Ala Moana store. With a heavy heart, I must bid farewell to the Kaimuki store. This decision has not come easy for me. I prayed, meditated, made lists and Excel spreadsheets, tried to talk myself out of it, but the path ahead was clear and all signs pointed to the decision to focus on Ala Moana.

What if we were finally independent of the existing thought patterns of our bodies and society’s norm of what we should look like . . . hmmm . . . it would be LIBERATING, right?!