What is it about the New Year? Forcing us to change, and somehow find the new me?
This year, I'm taking a different approach and focusing on finding the TRUE ME —releasing the things that hold me back from being my most true and authentic self.
When it came to this January collection, that intention became very clear. This season is about focusing on what we do well, and making an investment into ourselves and you. What does that mean exactly? I’m not totally sure. But when I spoke it into existence, it just felt right.
As the designer and owner, I want to help people (and myself) find more and more of themselves. That feeling when a place or a person—or even a piece of clothing—just feels good. Like, wait a second… have we met before? Why does this feel familiar? That’s how I want you to feel in our designs.
What Comfort Really Means to Me
For me, it always starts with good design. We spend hundreds of hours on design, pattern-making, sewing samples, fit sessions, edits—and wearing the pieces day in and day out—to make sure the fit is as comfortable as we can possibly make it. Then comes fabric: soft, stretchy, comforting. We search for fabrics that'll make us feel good all day long so you never have to worry about changing.
Designing Through Body Changes
As a woman who is going through menopause… comfort is key. Soft, breathable fabrics matter. Stretch matters. Because some days it feels like I’ve gained ten pounds overnight (and yes—it’s all in my midsection, why?!).
From there, my obsession with quality goes into overdrive. We’ve tried, as a brand, to take our manufacturing overseas—to bring costs down and pass those savings on to you—but I just couldn’t do it. Every time we tried, the fabric wasn’t right, and it didn’t feel right.
I’m not saying overseas manufacturing can’t be a great solution one day. But right now, we’re too small to manage it in a way that ensures the quality and care we’re committed to. So for now, we’re keeping our manufacturing in California—close to home, just an airplane ride away so I can check quality and visit our factories and vendors.
Education & Connection: Where We’re Growing
Another big focus for me this year is education and connection. This is where we can really soar—and where I believe true understanding and power come from.
So this January, we’re going back to our basics—and going deeper into color education.
I know you’ve probably heard of seasonal color theory, but for me, the best test is simple: look in the mirror and ask yourself, Do I like it?
I’m naturally drawn to muted tones, darker colors, black and grey (LOL!). But this year is about exploring more sides of my true self. And honestly, it’s not that I don’t like color—I just haven’t always had the time to create the right ones.
This collection is about carefully choosing some of our favorite colors—many from past collections—to show just how versatile your closet already is. We want to teach you how to mix and match what you love, try new combinations, add new colors, and feel supported as you do.
New Styles, Familiar Ease
Maybe it’s trying a new style like our Jana Top—inspired by our customer-favorite Hannah, but updated with a softly draped cowl neckline that takes you easily from work to dinner.
Or maybe it’s exploring a new color like Wisteria—a muted purple that pairs beautifully with Bordeaux, Black, or Navy.
We also brought back the Scarlett Top—a style that’s a little outside my usual oversized-comfort zone. It’s an alternative to the fitted bodysuits the "young ones" are wearing, but designed to accommodate my own very unique body shape.
One Step at a Time
I guess this is the long way of saying… bear with us.
We have so many ideas for this year, but as a small team, we’re committed to taking things one step at a time—so we can do them well.
Our first step is helping you find the colors and styles that support you at every stage of life. And on the days you feel blah, we want to be there for you.
Let us know how we can best support you—on your fashion journey and beyond. We’re here with you, every step of the way.
-Allison
