It was never your fault.
Most clothes weren't designed for your body.
They were designed for a size 2 model — and then scaled up to make the other sizes. No thought given to your midsection, your armhole, your proportions or the way fabric actually moves on a real woman.
At Allison Izu we do it differently.
Every piece is designed around the parts that matter most — tested on real bodies, at real sizes, until the fit is exactly right.
The Hannah top is our best seller for a reason. Watch to find out why.
