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The Brand

The Brand:


Allison Izu believes that “Fashion can be transformative with the right fit.” It is our mission to create clothing that empowers women to feel good in their own shape, to be a brand that recognizes the differences of shapes and sizes and celebrates all that unites us as women.


We are committed to using high-quality fabrics, detailed patterns and fit to give our customers clothing that makes them look and feel beautiful. At the core of our business is YOU, our customers. We listen, connect and continually shift and grow to become the best version of ourselves and we hope that our clothing can elevate you to become the best version of you, so you can fully #LiveYourLetter!