how we design

the Allison Izu commitment

Most women hate shopping, usually because they feel like clothing companies don't make clothing for their unique shape. They are either overwhelmed with what is out there, or they feel unseen and unheard by the fashion industry. We are here to change that. We design clothing made for our evolving bodies; we have curves, we have aged, our bodies are different from our 20 year old selves - but we are still worthy. Let us help you find clothing that makes you feel BEAUTIFUL!



44% of women dislike shopping as they feel that clothing manufacturers are only making clothes for the skinny young woman.

Survey by Mintel
How we design

A different approach to pants

We are focused on designing styles that support women in every stage of their lives. with a focus on "petites". Our designer, Allison, is 5'2" and works to create flattering pieces that elongate and lengthen women's bodies. We start with our own unique fit pattern, and fit each style on different bodies to understand how each style will work for different body types, shapes and sizes.



A top is the main focal point of your outfit, so you want to pick something that will flatter your shape and make you feel 100% comfortable. We've organized our top style by fit type to simplify the process. Our True Fit is our most fitted top (designed to skim your body without being too clingy). The Modern Fit is a mix of loose and fitted, which flatters most body types. And the Oversized Fit is perfect if you like a looser fit.

76% of Americans believe that women are under more pressure than men are to have a certain body type

Gender Spectrum Collection

More information on our Fit Crystals

True Fit

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Modern Fit

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Oversized Fit

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Allison Izu Sizing

We are more than a clothing company, we are a brand focused on supporting women at every stage of their lives. We have customers ages 18 - 80+; because we work everyday to design styles that allow women to feel seen, heard and valued.

We are a small company of women, working to expand our styles, sizes and fabrics to support your busy lifestyle. Currently, we offer sizes XXS - 2XL, which fits waist measurements from 24 - 52. Click the link below to see out Size Chart


the average American woman stands at 5'4″ and weighs 140 pounds, while the average American fashion model is 5'11” and 110 pounds.


We're here to help with Style Videos

How to style the Sunrise Jogger

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Why I started my clothing brand

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Outfit Inspiration Guide

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Our 4 Brand Pillars

We are a team of women committed to growing and evolving everyday. We pride ourselves on working to live our 4 Brand Pillars within our own lives as well as within our design philosophy.

To learn more about our 4 Brand Pillars and what makes this brand unique, please click the link below.


Why shop with us?

Customer Care

We’re here to help! Reach out to us via email, call, or text.
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Hassle-Free Returns

Flat rate shipping and free returns within the US.
Return Policy

Responsible Design

Designed in Hawaii. Consciously crafted in the US.

Quality Fabrics

Machine washable. Wrinkle resistant. Travel friendly.
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