I'm Allison — designer, founder and the woman behind every piece at Allison Izu. Before we talk about clothing, I want to share some imporant things:
If clothes have never fit quite right — that's not your fault and here's why . . .
1. Most brands design for a body that doesn't exist. They use an unrealistic sample size with no midsection, no real curves and no resemblance to the women actually wearing the clothes. You were never the problem.
2. Our fit model is different — it's me. I'm an almost 50 year old, 5'2 woman with a mommy midsection. I design on my actually body because it's similar to yours.
3. I don't compromise quality for price. Every woman deserves high quality clothing made right here in the USA — and I refuse to cut corners to get there.
4. I'm a technically trained pattern maker. The team makes a size XS and XL same for every style — because sizes should grow the way real bodies do. More brands should be doing this.
5. I talk openly about menopause, aging and what it really means to feel comfortable in your clothing and your life.
If that sounds like your kind of brand — welcome! I'm so glad you're here 🧡