Lunar New Year
Ok, so Lunar New Year is coming up and I am beyond excited. Anytime there is an opportunity to push me to change, evolve, or shed the old, I’m all about it! I welcome change with open arms. And this Lunar New Year is the Year of the Snake, which is a representation of transformation (yes please), wisdom (ok, why not), and intuition (yes, yes, yes PUHLEASE!).
I'm so ready to refresh and reimagine what Allison Izu could be that I literally challenged my team the other day to shift their outlook and see this business as a new startup. I asked them: How would that change their decisions or how they approached their work? Leaving behind the old patterns, habits, and programming from our past to truly reimagine a bright, new, shiny future!
On top of being the Year of the Snake, 2025 also holds symbolism in numerology. When you add the digits together, 2+0+2+5=9, and 9 in numerology is all about spiritual growth, completion, and wisdom. As the highest single-digit number, it’s considered very powerful and significant.
Knowing all of this has given me the awareness and time to focus on my true purpose and how I can live more in alignment with this truth. The question I keep asking myself is, ‘What do you want, Allison?’ I want to create a business that supports my life. I no longer want to feel tied down by my brand; I want this business to give me the freedom and joy to live my wildest dreams. I want to be creative. I want to design and bring to life all the crazy, odd things that pop into my head late at night. And I want to build a brand that makes women feel amazing about themselves, giving everyone a taste of quality and uniqueness in their clothing.
This year has shown me that every lesson, every hurdle, or difficulty I've worked through has led me here. Every “mistake” or “failure” has been a testing ground for me to build this brand in a new way. With fresh eyes and newfound excitement, I'm ready for January 29, 2025. This year is giving me a space to show up as my true, authentic self and share more sides of me.
Our next few collections will start to be the foundation of launching a new side of the brand with you. These collections will feature new top designs, best-selling bottoms and still have some of your favorite styles in versatile, basic colors that align with the transformation we’re embracing this year. The new designs were created to be an embodiment of growth, renewal, and stepping into a clearer vision of who we are—not just as a brand, but as a community. So stay tuned for all the new things we’ll be sharing with you soon!
And while I can’t see the full picture of how this evolution will unfold, I’m surrendering to the guidance the Universe is giving me and bringing you along for the journey. Every day is a new opportunity to reveal more of our true selves and share that with the world.
Are you ready for the Lunar New Year? Let’s embrace this year of transformation and growth together.
