Closing a Chapter, but Not the Connection

I’ll start this message with the ending: Our last day at the Manoa Showroom will be Saturday, March 1, 2025. It was definitely time for us (ok - just me really) to pull the rip cord and make a final decision and set a date. I kept going back and forth, procrastinating because of the fear of the unknown—“Will the business survive without the showroom?”—instead of embracing the excitement of possibility—“What new opportunities will this create for us?”

This has been my biggest lesson over the past year: shifting my mindset from fear to excitement. I always tell my kids that fear and excitement are two sides of the same coin—but this time, I was the one who needed to hear it. So, I flipped the coin. And honestly, there’s no reason to be afraid.

My team and I have spent the last few months breaking free from old patterns, reimagining what Allison Izu can be. We’ve challenged ourselves, taken classes in marketing, advertising, e-commerce, operations, and costing—stretching our comfort zones, expanding our horizons to chart a new path. 

Each of them has stepped up, pushed past their own personal limitations, and embraced this next chapter with open arms. Their dedication, love, and belief in this brand have been the wind in my sails, propelling us forward into uncharted but exciting territory.

So, I invite you to join us for our last weekend at the Manoa Showroom on February 28 and March 1. And while this is the end of one chapter, we’re already looking ahead—planning a special event in Manoa at the end of March to release our Spring collection. Stay tuned for details!

As for what comes next? I don’t have all the answers yet. But I do know this—whatever the universe has in store, I’m ready to receive it. With the love and creativity of my team, the grace and patience of my family, and the unwavering support of you—anything is possible.

With love, gratitude, and excitement for what’s ahead,
Allison