During a late night design project in 1998, Allison realized how terrible her designs looked on her petite frame. She thought to herself, "why do these pants look so bad? Is it me?". All her life, she felt like clothing didn’t fit her body or shorter frame. This whole time, she felt it was her; her body must be the thing that's wrong in the equation. But now armed with a design education, she realized that it was the process of how patternmakers and brands designed clothing that was the issue - they were using one basic fit model that is 5’8” and stick thin.
This prompted Allison to ask herself, “why is a 5’ 1 ¾" designer making clothing for a 5’8” fit model? I should be making clothing that fits me”. That was the moment this brand took flight in Allison's mind. She wanted to answer the question: "could I possibly make clothing for shorter women?”.
Allison spent the next few years perfecting her own basic fit patterns for her own body, and finding sources to start her namesake brand.
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During a late night design project in 1998, Allison realized how terrible her designs looked on her petite frame. She thought to herself, "why do these pants look so bad? Is it me?". All her life, she felt like clothing didn’t fit her body or shorter frame. This whole time, she felt it was her; her body must be the thing that's wrong in the equation. But now armed with a design education, she realized that it was the process of how patternmakers and brands designed clothing that was the issue - they were using one basic fit model that is 5’8” and stick thin.
This prompted Allison to ask herself, “why is a 5’ 1 ¾" designer making clothing for a 5’8” fit model? I should be making clothing that fits me”. That was the moment this brand took flight in Allison's mind. She wanted to answer the question: "could I possibly make clothing for shorter women?”.
Allison spent the next few years perfecting her own basic fit patterns for her own body, and finding sources to start her namesake brand.
READ MORE
We believe fashion can be transformative with the right fit. For too long, fashion has been an industry focused on one type of customer: tall, thin, and perfectly proportioned. For those of us outside of that demographic, we've felt unseen, unheard and under valued. For too long, women of different sizes, shapes and ages were left to believe that they were the ones who didn't fit into the norm or the standard.
When Allison decided to start her brand, she wanted it to stand for something bigger than just great design. She wanted women to see how clothing designed specifically for their unique shape could shift the way they saw themselves. This is our purpose: to design styles that support women at every stage of their lives; clothing that makes women take a second look at themselves in the mirror, clothing that makes them stand up a little taller, and shine a little brighter in their day.
We imagine a world where we all feel seen, heard and valued. Where women are accepted and celebrated for their unique selves.
We believe fashion can be transformative with the right fit. For too long, fashion has been an industry focused on one type of customer: tall, thin, and perfectly proportioned. For those of us outside of that demographic, we've felt unseen, unheard and under valued. For too long, women of different sizes, shapes and ages were left to believe that they were the ones who didn't fit into the norm or the standard.
When Allison decided to start her brand, she wanted it to stand for something bigger than just great design. She wanted women to see how clothing designed specifically for their unique shape could shift the way they saw themselves. This is our purpose: to design styles that support women at every stage of their lives; clothing that makes women take a second look at themselves in the mirror, clothing that makes them stand up a little taller, and shine a little brighter in their day.
We imagine a world where we all feel seen, heard and valued. Where women are accepted and celebrated for their unique selves.
We design clothing that heals women from the inside out. We believe in designing clothing that is comfortable. This starts with sourcing a high quality fabric, and using elements of tailoring to create a well designed garment at an accessible price.
All women deserve to feel comfortable in their clothing, and in turn, comfortable in their own body.
Empowerment. Connection. Self-Acceptance. Vibrancy.
Our 4 Pillars are the guiding principles of our brand. They remind us of what we do and why. Take a deep dive into the why behind our company.
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We design clothing that heals women from the inside out. We believe in designing clothing that is comfortable. This starts with sourcing a high quality fabric, and using elements of tailoring to create a well designed garment at an accessible price.
All women deserve to feel comfortable in their clothing, and in turn, comfortable in their own body.
Empowerment. Connection. Self-Acceptance. Vibrancy.
Our 4 Pillars are the guiding principles of our brand. They remind us of what we do and why. Take a deep dive into the why behind our company.
READ MORE
Responsible Design
